INTRODUCING SUSTAINABLE WINE SOLUTIONS FROM BOROUGH WINES: SUPPLIERS OF GREAT WINE FROM GREAT WINE MAKERS IN SUSTAINABLE FORMATS
To paraphrase Bowie, we’ve been going through some changes over the past year or two… Back in late 2019, we emerged from our restructuring cocoon as a wholesale focused business, providing sustainable, exceptional quality Wine-on-Tap to the trade whilst retaining our key own retail outlets in Borough Market and Hackney. We held on to our core values of the value of refill and the importance of sustainability, all with our trademark humour and accessibility.
The harsh realities of 2020 led us back into our retail roots. However, as we see light at the end of the COVID tunnel, we want to swing the spotlight back onto our wholesale strengths and the need for more practical, sustainable solutions in our industry. We refuse to let 2020 just be the year of lockdown; for us, it’s going to be the year we took our biggest step yet to embracing a truly sustainable way of doing business.
We’re proud to launch Sustainable Wine Solutions: our dedicated website for our role as a service provider of sustainable wine to the trade. We’ve expanded our wine-on-tap offering to include VinoTap™, a 10L bag-in-box alternative, and launched our most ambitious project to date: the Bottle Return Scheme. All of these solutions will deliver our fantastic range of Zero Waste wines: cracking wines sourced from sustainably focused producers. Over the next few weeks we’ll be profiling some of the winemakers who contribute to our range, giving you an idea of the passion and care you can taste in their wines!
Our hub in Greenwich serves as our kegging and now our bottling centre. Wine arrives in bulk from our sustainably focused, independent winemakers, to keep our carbon footprint in check, and we transfer it to our 100% refillable 25L Kegs, VinoTaps™ and Return Bottles. Thanks to our crack team of winery experts and protective processes, the wine stays as fresh and delicious as it was the day the winemaker declared it a job done.
MORE THAN A MIDDLE MAN
We know we can add real value to our producers’ wines, helping them to stand out in a crowded market and reach exactly the right customer. Bringing their wines into our sustainable formats allows for better prices for customers, assurance of great quality, and a real commitment to sustainability.
We’ve been innovating since we poured our first drop of refill wine from our Borough Market keg in 2002. Our Wine-on-Tap model was the first of its kind in the U.K., and in 2018 we transitioned to the use of 100% reusable Ecofass kegs, meaning we could confidently say our kegs truly were Zero Waste. This past year we’ve really cranked it up a notch, launching our Zero Waste wine range and our Bottle Return scheme to finally make the bottle part of the solution.
The more partners we have, the more of a difference we can make. We want the quality and environmental benefits of Wine-on-Tap and Bottle Return to spread across the country and bring about a refill-revolution – a refillution, if you will! We can save countless tonnes of waste from glass bottles, plastic and cardboard from bag-in-box and non-refillable kegs. All this and reduced transport needs can make a really tangible impact on the trade’s carbon footprint. If you know of a shop, bar, restaurant or event space that has a real commitment to quality and sustainability, point them our way for all their wine needs!