Last weekend our North Greenwich winery waved goodbye to our first shipment from our innovative new Bottle Return scheme, but hopefully it won’t be long before they’re reunited!
It’s been a busy few weeks for the Borough Wines team, as we launch our biggest step yet towards a sustainable future: the Bottle Return Scheme and Zero Waste Wine! Launched last weekend at our stores in Borough Market and Wilton Way and pop-up shops at Mad Atelier, Mason & Painter and Ludlows, we can’t wait to see what you think of the wines and our beautiful bottles. In fact, we love them so much that we want the bottles back! All you have to do is pop back in store with your Return Bottle (easily recognised by the chalk stripe on the front) and you’ll get 50p off your next purchase from the range. Save a few pennies, pop open a cracking wine whenever suits you and know you’re helping to do your bit for a more sustainable future. Cheers to that!
What is the Bottle Return Scheme?
As pioneers of the refill concept in the U.K., we realised that there is no ‘one fits all’ solution; our Wine on Tap swing-top refill bottles work brilliantly for drinking over the next few days, but for something to stash away for just the right occasion or even just to hear that oh-so-satisfying ‘pop’ of the cork, only the traditional bottle will do. So, when Damien Barton of the historic Barton Bordeaux wine dynasty approached us with an idea to take our sustainability credentials to the next level and make the bottle part of the solution, we realised that he was really onto something.
We want to make a real shift in our attitude to waste; recycling just doesn’t go far enough. Our Bottle Return scheme brings a sustainable twist to the traditional wine bottle: each bottle is designed so they can be returned, sterilised and reused up to 30 times. When the time comes, the bottles and labelling are 100% recyclable. 10 bottles reused and eventually recycled could save the production of 300 glass bottles. All you need to do is bring back your bottle to your local stockist, and we collect and reuse them. Pretty simple really!
What is Zero Waste Wine?
With a strong focus on organic, vegan and biodynamic wines, every winemaker we work with in the Zero Waste range is committed to reducing their waste output and practicing the least impactful grape growing and winemaking techniques. Labels within the range such as Artisan, Women Winemakers & Organic celebrate winemakers who have displayed a true commitment to balance, quality and sustainability in their wines and their vineyards. From Bordeaux’s Chateau Mauvesin Barton to an organic Xarello from Casa Berger in Catalunya, Spain, explore the world of wine in a truly sustainable (and delicious!) way.